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You need to get your hands on a high quality all natural skin care formula that hydrates dry skin effectively. There are many factors that play into whether or not there is sufficient moisture in your skin, and unless you are using the right type of moisturizer your skin is more than likely moisture deficient. It is even quite possible that it is your moisturizer that is making your skin drier than it should be.
Most people understand that limiting exposure to the elements, drinking enough water, and avoiding excessive contact with drying chemical compounds such as chlorine all help in keeping the skin hydrated. Few people seem to know that certain compounds regularly found in skin creams can rob the skin of moisture. They have no idea what it is that the components in their cosmetics formulas do.

A skin care product that supposedly hydrates dry skin may contain a variety of ingredients such as chemicals to produce fragrance, and act as preservatives and antibacterial compounds. They may also include dyes, and most feature one or more varieties of alcohol. Any or all of these synthetics can potentially have a drying effect on the skin. This is why you must ensure that plant based components make up the bulk of your products.
You have to be careful also because the synthetic compounds in your formulas may not just be drying, but may be severely irritating to the skin. The compounds that are the most common cause of allergic skin reactions are those that go into creating fragrances. You even have to be careful about products labeled as "fragrance-free", because these formulas still contain some fragrance meant to mask rancidity.
The cosmetics companies sell a lot of moisturizing skin care products because of the misconception that petroleum based compound hydrates dry skin. Though widely billed as effective moisturizers, mineral oil, paraffin wax, and petrolatum actually rob the skin of moisture by causing a decrease in the production of your own natural oil. They will also clog your pores, and cause blemishes.
A natural, plant based oil or wax hydrates dry skin effectively, because these compounds have almost identical properties to the sebum that your skin produces. They are able to penetrate into the deepest regions of your skin, where they deliver moisture and vital nutrients essential to skin health. Some of these compounds actually have a way of sealing in the moisture that they provide.
Compounds like Babassu wax form a thin film at the surface of the skin for the purpose of retaining moisture. Other ingredients like Maracuja passion fruit extract carefully regulate the production of sebum so that the skin always maintains a perfect level of hydration. These compounds also provide your skin with healing antioxidants, which repair damaged cells and help reduce fine lines and wrinkles.
You want a formula that truly hydrates dry skin, and only those all natural products that contain plant derived oils in them can provide you with the moisture you need